In the UNESCO World Heritage site of Viñales Valley, a remarkable group of Cuban cowboys (guajiros) maintain centuries-old traditions while sharing their culture with visitors from around the world. From Changa, the Clint Eastwood lookalike with a heart of gold, to Yasel, the charismatic tobacco expert, these men represent the authentic soul of rural Cuba. Through their daily lives tending horses, rolling cigars, and preserving local customs, they offer travelers more than just guided tours – they provide a genuine window into a way of life that has remained largely unchanged by time. Whether it's sharing stories over dominoes under a palm-thatched palapa, demonstrating traditional tobacco cultivation, or leading horseback adventures through the valley's stunning landscape, these guardians of Cuban tradition exemplify the warm hospitality and rich cultural heritage that make Viñales an unforgettable destination.

From a tattoo skeptic to a curator of international ink adventures, my journey into coordinating group tattoo appointments abroad wasn't exactly planned.

Immerse yourself in Cuba’s rich cultural landscape with our guide to the seven must-do experiences that will take you beyond the usual tourist trail. From cruising Havana’s streets in a classic car to learning the art of Cuban cigars, we dive into authentic local encounters that will transform your trip into an unforgettable journey. Whether it's salsa dancing in hidden spots or savoring mojitos in Havana’s secret bars, these cultural adventures reveal the true soul of Cuba. Ready to experience Cuba like never before?

Meet Kari Chance, a 49-year-old dental hygienist from Eau Claire with a passion for exploring the world.

Read about Michelle Lancor’s life-changing healing journey on a trip to Cuba with Laura Ericson Group Trips.