In the UNESCO World Heritage site of Viñales Valley, a remarkable group of Cuban cowboys (guajiros) maintain centuries-old traditions while sharing their culture with visitors from around the world. From Changa, the Clint Eastwood lookalike with a heart of gold, to Yasel, the charismatic tobacco expert, these men represent the authentic soul of rural Cuba. Through their daily lives tending horses, rolling cigars, and preserving local customs, they offer travelers more than just guided tours – they provide a genuine window into a way of life that has remained largely unchanged by time. Whether it's sharing stories over dominoes under a palm-thatched palapa, demonstrating traditional tobacco cultivation, or leading horseback adventures through the valley's stunning landscape, these guardians of Cuban tradition exemplify the warm hospitality and rich cultural heritage that make Viñales an unforgettable destination.

It's more important than ever to travel to Cuba as an American citizen—despite it being a potentially intimidating trip.